ALEXEY BRODOVITCH.

...was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.

He changed the way people would look at fashion magazines.
Playing with typography and shaking up the rules of mis-en-page, made him an Vorbote of creative direction for fashion publications.

Those ingredients seem to be back on track these days, adding a certain zest and uniqueness to the printed, unfortunately decreasing, media.